On 13 November the Government issued a press release setting out an “ambition” to reduce the rate of stillbirths, neonatal and maternal deaths.

The specific comittments included:

  1. A £2.24m fund to by monitoring or training equipment to improve safety
  2. £0.5m in developing a system for staff to review every stillbirth and neonatal death
  3. Over £1m in rolling out raining packages to support staff delivering care.

This campaign will be seeking to hold the Department of Health to its promises.

Sands’ press release welcomed the announcement, but rightly pointed out:

“5712 babies died before during or shortly after birth in the UK in 2013, that’s over 100 babies every week. We know that many any of these deaths are potentially avoidable and a 20% reduction by 2020 should be easily achieved with standardisation of antenatal, intrapartum and neonatal care across England.”

Press coverage: