The only way to overcome the taboo and stigma around stillbirth is to talk about it. Unless things change, babies will keep dying unnecessarily.

Ways to help


  • Connector.

    Tell your story

    If your baby was stillborn, don’t contribute to the silence. Lots of brave parents have spoken up for their babies – join them.

  • Connector.

    Lobby your MP

    There is lots of information and evidence about the need for change on this website – check out the briefings and get your MP to do their job – they work for you!

  • Connector.

    Work with your local hospital

    Hospitals should be implementing national guidelines to reduce stillbirth. Find out whether your local hospital is doing what it should.

  • Connector.

    Get inspired by (or involved with) the campaigns below

    Recently, some momentum has started to build and there are several campaigns underway to make politicians realise that they need to act.

Keep babies on Earth


This is the launch video for Stop Still. It tells the true but sad story of how our son Hamish became the first baby in space. If I can track my son’s journey to the stars using home made electronics, we can monitor babies with something better than a tape measure.

Still Born

MAMA Academy has launched #stillBORN, a national campaign to share the stories of parents and their precious babies who were sadly stillborn. They aim to break the taboo of baby loss so that parents of stillborn babies finally have a voice to share their baby’s story so that lessons can be learned for future maternity care. There is still a huge myth surrounding stillbirth – that it’s inevitable, “meant to be”. However the majority are actually preventable. It’s time to break the silence.

Made to Measure

MAMA Academy’s campaign promoting to promote Perinatal Institute’s award winning Growth Assessment Protocol Programme (GAP). Where used it has saved lives, and if a similar stillbirth reduction was achieved across the UK, 1000 stillbirths could be prevented every year!

Kicks Count

This campaign aims to lower the UK’s stillbirth and neonatal death rate by raising awareness of baby’s movements in pregnancy.

A baby’s movements indicate its wellbeing and a reduction in fetal movement can be a key warning sign that the baby is in distress. By recognising a change in movement and reporting it to their healthcare professional Mums can help ensure the healthy delivery of their baby.

A decrease in fetal movement is a key warning sign that the baby is struggling in the womb and early delivery could save nearly a third of stillborn babies.

Sunday Times Safer Births Campaign

The Sunday Times Safer Births campaign aims to:

  • Reduce stillbirths of “term” babies by 60% by applying basic care guidelines on monitoring and intervention
  • Ensure that a consultant obstetrician is present in all large maternity hospitals 24/7
  • Use earlier medical intervention such as caesarean section to save babies or mothers at risk
  • Measure babies’ growth according to guidelines and act on poor growth
  • Listen to mothers who report concerns about reduced foetal movements, and investigate
  • Monitor a baby’s heartbeat and correctly interpret readings
  • Give mothers the right to a caesarean section when they express concern

Lancet Global Stillbirth Campaign

The Lancet published Stillbirth series in 2011 and 2016, and has indicated an intention to play a greater role in advocacy for stillbirth. Editor Richard Horton described series as the perfect example of good science that should be implemented today and tomorrow to save the lives of literally millions around the world.